Everything Is Marketing

No matter what your business is, you are a marketer. Marketing is a lot more than advertising. It includes how you design your product, your packaging, your customer service. It's all related.

Everything your business does affects your place in the market. The goal of marketing is a concept called "Top of Mind." This can be described by saying that you want your potential customers to think of you / your company immediately when they realize or decide they need what you have to offer.